Scene & Heard Public Relations

Metaglue appoints Scene&Heard as Western US Marketing Consultant 

S&H to support local sales and growth of company's Metadata solutions in Western US markets  

Los Angeles, CA-12th January, 2010--Pioneering MXF and metadata company Metaglue Corporation has appointed Scene&Heard as its Western US Marketing Consultant.  The L.A.-based PR and Marketing agency will also provide sales support to the Hollywood media community and across the western region.  

"The new marketing ans sales relationship with Scene&Heard reinforces our commitment to the LA production, post and broadcast communities," remarks Neil Dunstan, Head of Sales and Marketing for Metaglue; "We're very pleased to provide this dedicated, knowledgeable local support team in response to an increasing customer base in this area."

Metaglue helps media companies manage content on time and on budget.  Issues with file transfer, dynamic metadata constraints and inoperability obstacles are solved through a range of technical tools and consulting services customized to fit the needs of each individual customer whether the requirement is for an individual laptop or a web based enterprise solution.

The range of products includes tools to wrap, unwrap and analyze MXF files, create Avid MXF files with custom metadata, design business-specific custom metadata schemas, and an SDK and support package for companies wishing to implement MXF functionality. 

Metaglue Founder and President Oliver Morgan was co-author of the MXF standards and first Chairman of the SMPTE metadaa committee.  Managing Director, Ian Baker, has held senior operational and technical strategy roles in the BBC and Avid.   

"We believe Metaglue offers simple, effective solutions the entertainment community will embrace more and more," says Julian Ramm, Scene&Heard Partner and Co-founder; "We expect an increasing reliance on metadata integration as companies recognize its many benefits including increased throughput and lower processing costs.  We're very excited to work with the expert development team at Metaglue to introduce and help integrate these tools." 

About Metaglue Corporation

Founded to provide software, support and services to media companies taking advantage of the new file transfer and metadata standards, Metaglue has stand-alone tools and full-service solutions in place across a wide range of broadcasters and major media creation facilities globally.  The Metaglue philosophy is to generously assist in education and information dissemination to develop the potential depth and capabiliities of metadata management; their focus is on developing tools that support and educate the media industry in cusomizing their own metadata dictionaries and managing their content on time and on budget.  Visit Metaglue at www.metaglue.com.  For information on Western US Sales please contact Julian Ramm/+1-818-456-9043 or juloian@metaglue.com.