Scene & Heard Public Relations

Anaheim, CA - April 14, 2010 - MobiWERX, the latest tool from leading indoor location services provider WirelessWERX, incorporates a secure, opt-in content delivery and campaign management system for marketers seeking to reach consumers through location-based mobile ad campaigns.  The MobiWERX system will launch during AdTech San Francisco, April 20-21, 2010.  Meetings are available by appointment in Moscone Meeting Room MR3, Hall D. 

MobiWERX provides advertising agencies and marketing divisions with a secure, networked Bluetooth platform for location aware marketing campaigns.  Campaign managers can set up and change mobile ad promotions on the fly and conduct multiple-location campaigns.  Accurate, real-time reporting allows instant access to campaign results; maximizing dynamic content management features.  A demonstration of the system will be running in Meeting Room MR3.

"MobiWERX will transform location-based mobile ad campaigns," said Jim Ashley Jr, CTO of WirelessWERX, the creator of MobiWERX. "The end-user's privacy is of paramount importance to us.  Our platform offers multiple engagement models including campaign-specific handset apps to ensure contextual non-invasive opt-in participation."

MobiWERX has three key components: a Bluetooth Node System for location-specific connectivity between the handset and Secure Data Server that receives and processes promotion requests from individual nodes; and a Web Console enabling real-time media management.

The MobiWERX system has customizable package options with configurations to suit campaigns of any size.  For full pricing details; to arrange a demonstration; or to schedule a meeting during AdTech, Contact Marc Fernandez, VP Business Development: +1-323-893-7932 or mfernandez@wirelesswerx.com 

Media Contact: Janette Boatwright/Scene&Heard Public Relations, +1-818-456-9044 or janetteboatwright@sceneandheardpr.com

About MobiWERX

The app-based MobiWERX system delivers opt-in, contextually relevan, location-based media to Bluetooth enabled mobile handsets; providing marketers and advertisers with endless possibilities for mobile campaigns that can be managed and updated on the fly via MobiWERX's networked content delivery platform.  MobiWERX is a business unit of WirelessWERX, the leader in indoor location services, and leverages the WirelessWERX robust safety platform SiteWERX; a tested and proven technology which provides real-time precise in-building location information to public security and emergency services.  Visit www.mobiwerx.com for more details.